Wednesday, December 4, 2013

Webinar and Virtual Conference Best Practices Rubric

Delivering engaging, interactive Webinars is not an easy task.  People who are new to using virtual meeting spaces often have unrealistic expectations:  they expect delivering a high-quality Webinar to be just like delivering a face-to-face presentation or lecture, and they expect it to be easy.  Nothing could be further from reality.

To help folks I work with try to grasp what it takes to deliver high-quality Webinars, I have created a rubric. Why a rubric?  Why not just a checklist?  Because delivering high-quality Webinars takes practice.  It's not a skill you will develop in a single sitting.  Rubrics help to show the continuum of novice presenter through expert.  Here's what I have so far -- it's not all inclusive -- I still need to add a section for the tools and one for the technology considerations.  See what you think.  The rubric doesn't display very well here.  For a better view and to download a copy, access my professional Web site at https://sites.google.com/site/clarkprofessionalportfolio/projects/virtual-meeting-spaces.

I have also assigned a Creative Commons license to this rubric so others can use it if they want to.  You just need to give attribution to Yvonne Clark and Peg Shuffstall.

Webinar and Virtual Conference Best Practices

Presenter
Level 1 – beginner, little or no experience, expects webinars to be exactly the same as f-2-f presentations
Level 2 – intermediate, some experience, recognizes differences between Webinars and f-2-f presentations, may be able to multitask
Level 3 – advanced, has presented in a number of webinars, knows the tools available for use and how to use them, is able to multitask, interacts with participants
Delivery
●     Was well prepared
●     Was knowledgeable
●     Stayed on topic
●     Stayed within the time allotted
●     Spoke clearly
●     Was easy to hear and understand (unrelated to technology problems)

●     Was well prepared
●     Was knowledgeable
●     Was enthusiastic about the topic(s)
●     Summarized the main points
●     Stayed on topic
●     Stayed within the time allotted
●     Spoke clearly
●     Was easy to hear and understand (unrelated to technology problems)

●     Was well prepared
●     Was knowledgeable
●     Was enthusiastic about the topic(s)
●     Energized the presentation
●     Made smooth transitions between topics
●     Summarized the main points
●     Stayed on topic
●     Stayed within the time allotted
●     Spoke clearly
●     Was easy to hear and understand (unrelated to technology problems)
●     Used his or her voice to add interest to the presentation by varying the pitch, speed, and volume
●     Coped well with unexpected issues and problems

Engagement
●     Spoke in a conversational tone, not as if reading from a script or bulleted list
●     Acknowledged participant contributions to chat and Q&A
●     Provided activities that helped participants feel connected and included

●     Spoke in a conversational tone, not as if reading from a script or bulleted list
●     Was aware of verbal tics (e.g., “you know,” “um,” “OK”) and made a conscious effort to avoid them
●     Acknowledged participant contributions to chat and Q&A
●     Provided activities that helped participants feel connected and included
●     Discussed poll results as part of the presentation
●     Discussed responses to discussion questions as part of the presentation

●     Spoke in a conversational tone, not as if reading from a script or bulleted list
●     Speech was smooth and confident and void of verbal tics
●     Acknowledged participant contributions to chat and Q&A
●     Provided activities that helped participants feel connected and included
●     Discussed poll results as part of the presentation
●     Discussed responses to discussion questions as part of the presentation
●     Monitored chat and Q&A and interacted with participants
●     Addressed questions from participants and worked responses into the presentation
●     Responded to participants by name





Content
●     Was useful to the needs of the participants
●     Was timely
●     Was unbiased
●     Was well organized
●     Was interesting
●     A handout with relevant information was provided prior to the Webinar
●     An agenda was presented at the beginning of the Webinar to help  participants organize their learning
●     Was useful to the needs of the participants
●     Was timely
●     Was unbiased
●     Was well organized
●     Transitions between topics were smooth
●     Was interesting
●     Was easy to understand
●     Made sense
●     Was complete and correct
●     A handout with relevant information was provided prior to the Webinar
●     An agenda was presented at the beginning of the Webinar to help  participants organize their learning
●     Pre-work assignment was provided to help participants prepare for the Webinar
●     Pre-work assignment was incorporated into the presentation
●     Post-work assignment was suggested to help participants apply what they learned
●     Was useful to the needs of the participants
●     Was timely
●     Was unbiased
●     Was well organized
●     Transitions between topics were smooth
●     Was interesting
●     Was easy to understand
●     Made sense
●     Was complete and correct
●     The amount of content was appropriate for the audience and the time allotted
●     A handout with relevant information was provided prior to the Webinar
●     An agenda was presented at the beginning of the Webinar to help  participants organize their learning
●     Pre-work assignment was provided to help participants prepare for the Webinar
●     Pre-work assignment was incorporated into the presentation
●     Post-work assignment was suggested to help participants apply what they learned
Props



Visuals
●     PowerPoint slides and graphics were visually pleasing
●     Graphics were easy to view/read and understand
●     Text was easy to read
●     PowerPoint slides and graphics were visually pleasing
●     Graphics were easy to view/read and understand
●     Graphics were appropriate for the topic and audience
●     Graphics added value
●     Text was easy to read
●     PowerPoint slides and graphics were visually pleasing
●     Graphics were easy to view/read and understand
●     Graphics were appropriate for the topic and audience
●     Graphics added value
●     Text was easy to read
●     There was enough variety and interest in the visuals to hold participants’ interest
Multimedia
●     Use of audio and video was appropriate for the topic and audience
●     Use of audio and video took into account technical limitations participants might have
●     Use of audio and video took into account technical limitations of the delivery platform
●     Audio and video clips added value
●     Use of audio and video was appropriate for the topic and audience
●     Use of audio and video took into account technical limitations participants might have
●     Use of audio and video took into account technical limitations of the delivery platform
●     Audio and video clips added value
●     Use of audio and video was appropriate for the topic and audience
●     Use of audio and video took into account technical limitations participants might have
●     Use of audio and video took into account technical limitations of the delivery platform
●     Audio and video clips added value
Activities
●     Were relevant
●     Were easy for participants to complete
●     Helped with comprehension and retention
●     Added value
●     Were relevant
●     Were easy for participants to complete
●     Helped with comprehension and retention
●     Added value
●     Outcomes were incorporated into the presentation
●     Made good use of the tools available in the meeting room
●     Enough time was allotted to complete activities
●   Were relevant
●   Were easy for participants to complete
●   Helped with comprehension and retention
●   Added value
●   Outcomes were incorporated into the presentation
●   Made good use of the tools available in the meeting room
●   Held participants’ attention
●   Were unique and creative
●   Enough time was allotted to complete activities
●   Took into account technology limitations participants might have
Use of Meeting Room Tools
●     Made rudimentary use of meeting room tools
●     Used a variety of tools
●     Use of tools added value to the presentation
       
●     Used a variety of meeting room tools
●     Use of tools was fluid and didn’t interrupt the flow of the presentation
●     Use of tools added value to the presentation
●     Use of tools aided understanding of content and concepts          
●     Used a variety of meeting room tools
●     Used tools creatively
●     Use of tools was fluid and didn’t interrupt the flow of the presentation
●     Use of tools added value to the presentation
●     Use of tools aided understanding of content and concepts      


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