Wednesday, December 4, 2013

Webinar and Virtual Conference Best Practices Rubric

Delivering engaging, interactive Webinars is not an easy task.  People who are new to using virtual meeting spaces often have unrealistic expectations:  they expect delivering a high-quality Webinar to be just like delivering a face-to-face presentation or lecture, and they expect it to be easy.  Nothing could be further from reality.

To help folks I work with try to grasp what it takes to deliver high-quality Webinars, I have created a rubric. Why a rubric?  Why not just a checklist?  Because delivering high-quality Webinars takes practice.  It's not a skill you will develop in a single sitting.  Rubrics help to show the continuum of novice presenter through expert.  Here's what I have so far -- it's not all inclusive -- I still need to add a section for the tools and one for the technology considerations.  See what you think.  The rubric doesn't display very well here.  For a better view and to download a copy, access my professional Web site at https://sites.google.com/site/clarkprofessionalportfolio/projects/virtual-meeting-spaces.

I have also assigned a Creative Commons license to this rubric so others can use it if they want to.  You just need to give attribution to Yvonne Clark and Peg Shuffstall.

Webinar and Virtual Conference Best Practices

Presenter
Level 1 – beginner, little or no experience, expects webinars to be exactly the same as f-2-f presentations
Level 2 – intermediate, some experience, recognizes differences between Webinars and f-2-f presentations, may be able to multitask
Level 3 – advanced, has presented in a number of webinars, knows the tools available for use and how to use them, is able to multitask, interacts with participants
Delivery
     Was well prepared
     Was knowledgeable
     Stayed on topic
     Stayed within the time allotted
     Spoke clearly
     Was easy to hear and understand (unrelated to technology problems)

     Was well prepared
     Was knowledgeable
     Was enthusiastic about the topic(s)
     Summarized the main points
     Stayed on topic
     Stayed within the time allotted
     Spoke clearly
     Was easy to hear and understand (unrelated to technology problems)

     Was well prepared
     Was knowledgeable
     Was enthusiastic about the topic(s)
     Energized the presentation
     Made smooth transitions between topics
     Summarized the main points
     Stayed on topic
     Stayed within the time allotted
     Spoke clearly
     Was easy to hear and understand (unrelated to technology problems)
     Used his or her voice to add interest to the presentation by varying the pitch, speed, and volume
     Coped well with unexpected issues and problems

Engagement
     Spoke in a conversational tone, not as if reading from a script or bulleted list
     Acknowledged participant contributions to chat and Q&A
     Provided activities that helped participants feel connected and included

     Spoke in a conversational tone, not as if reading from a script or bulleted list
     Was aware of verbal tics (e.g., “you know,” “um,” “OK”) and made a conscious effort to avoid them
     Acknowledged participant contributions to chat and Q&A
     Provided activities that helped participants feel connected and included
     Discussed poll results as part of the presentation
     Discussed responses to discussion questions as part of the presentation

     Spoke in a conversational tone, not as if reading from a script or bulleted list
     Speech was smooth and confident and void of verbal tics
     Acknowledged participant contributions to chat and Q&A
     Provided activities that helped participants feel connected and included
     Discussed poll results as part of the presentation
     Discussed responses to discussion questions as part of the presentation
     Monitored chat and Q&A and interacted with participants
     Addressed questions from participants and worked responses into the presentation
     Responded to participants by name





Content
     Was useful to the needs of the participants
     Was timely
     Was unbiased
     Was well organized
     Was interesting
     A handout with relevant information was provided prior to the Webinar
     An agenda was presented at the beginning of the Webinar to help  participants organize their learning
     Was useful to the needs of the participants
     Was timely
     Was unbiased
     Was well organized
     Transitions between topics were smooth
     Was interesting
     Was easy to understand
     Made sense
     Was complete and correct
     A handout with relevant information was provided prior to the Webinar
     An agenda was presented at the beginning of the Webinar to help  participants organize their learning
     Pre-work assignment was provided to help participants prepare for the Webinar
     Pre-work assignment was incorporated into the presentation
     Post-work assignment was suggested to help participants apply what they learned
     Was useful to the needs of the participants
     Was timely
     Was unbiased
     Was well organized
     Transitions between topics were smooth
     Was interesting
     Was easy to understand
     Made sense
     Was complete and correct
     The amount of content was appropriate for the audience and the time allotted
     A handout with relevant information was provided prior to the Webinar
     An agenda was presented at the beginning of the Webinar to help  participants organize their learning
     Pre-work assignment was provided to help participants prepare for the Webinar
     Pre-work assignment was incorporated into the presentation
     Post-work assignment was suggested to help participants apply what they learned
Props



Visuals
     PowerPoint slides and graphics were visually pleasing
     Graphics were easy to view/read and understand
     Text was easy to read
     PowerPoint slides and graphics were visually pleasing
     Graphics were easy to view/read and understand
     Graphics were appropriate for the topic and audience
     Graphics added value
     Text was easy to read
     PowerPoint slides and graphics were visually pleasing
     Graphics were easy to view/read and understand
     Graphics were appropriate for the topic and audience
     Graphics added value
     Text was easy to read
     There was enough variety and interest in the visuals to hold participants’ interest
Multimedia
     Use of audio and video was appropriate for the topic and audience
     Use of audio and video took into account technical limitations participants might have
     Use of audio and video took into account technical limitations of the delivery platform
     Audio and video clips added value
     Use of audio and video was appropriate for the topic and audience
     Use of audio and video took into account technical limitations participants might have
     Use of audio and video took into account technical limitations of the delivery platform
     Audio and video clips added value
     Use of audio and video was appropriate for the topic and audience
     Use of audio and video took into account technical limitations participants might have
     Use of audio and video took into account technical limitations of the delivery platform
     Audio and video clips added value
Activities
     Were relevant
     Were easy for participants to complete
     Helped with comprehension and retention
     Added value
     Were relevant
     Were easy for participants to complete
     Helped with comprehension and retention
     Added value
     Outcomes were incorporated into the presentation
     Made good use of the tools available in the meeting room
     Enough time was allotted to complete activities
   Were relevant
   Were easy for participants to complete
   Helped with comprehension and retention
   Added value
   Outcomes were incorporated into the presentation
   Made good use of the tools available in the meeting room
   Held participants’ attention
   Were unique and creative
   Enough time was allotted to complete activities
   Took into account technology limitations participants might have
Use of Meeting Room Tools
     Made rudimentary use of meeting room tools
     Used a variety of tools
     Use of tools added value to the presentation
       
     Used a variety of meeting room tools
     Use of tools was fluid and didn’t interrupt the flow of the presentation
     Use of tools added value to the presentation
     Use of tools aided understanding of content and concepts          
     Used a variety of meeting room tools
     Used tools creatively
     Use of tools was fluid and didn’t interrupt the flow of the presentation
     Use of tools added value to the presentation
     Use of tools aided understanding of content and concepts      


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